Hearth by Streben ("Hearth," "we," "us," or "our") is a senior living marketing service operated by Streben. This Privacy Policy explains how we collect, use, and protect information when you visit hearth.streben.io or submit a request for our services.

Information We Collect

Information You Provide

When you submit our Free Occupancy Audit request form, we collect:

• First and last name

• Phone number

• Email address

• Senior living community name and website

• Your role at the community

• Your primary marketing goal

• Your SMS and marketing communication preferences (via consent checkboxes)

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and general location (city/region level)

• Browser type and operating system

• Pages visited and time spent on the site

• Referring website or advertisement

• UTM campaign parameters (e.g., which ad or channel brought you here)

How We Use Your Information

We use the information we collect to:

• Deliver the free occupancy audit you requested

• Contact you about our marketing services for senior living communities

• Send transactional and operational communications related to your inquiry

• Send marketing messages if you have provided consent (see SMS and Email Marketing below)

• Improve our website and understand how visitors find us

• Comply with legal obligations

SMS Marketing

By checking the SMS consent box on our form, you agree to receive non-marketing text messages from Hearth by Streben. Message frequency varies. Message and data rates may apply. Reply HELP for assistance or STOP at any time to opt out.

If you also checked the marketing SMS consent box, you may receive promotional messages including offers and service updates. The same STOP/HELP instructions apply. We do not share your phone number with third parties for their own marketing purposes.

Email Marketing

If you consented to marketing emails, we may send you content about senior living marketing strategies, Hearth service updates, and relevant offers. Every marketing email includes an unsubscribe link. You may opt out at any time without affecting your ability to receive transactional communications about an active engagement.

How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers: Platforms that help us operate our business, including our CRM (GoHighLevel), email and SMS delivery tools, and website analytics providers. These vendors are contractually prohibited from using your data for their own purposes.

• Advertising platforms: We use Meta (Facebook/Instagram) and Google advertising. These platforms may receive anonymized or hashed data to measure campaign performance and build audiences. Their use of data is governed by their own privacy policies.

• Legal requirements: We may disclose information when required by law, court order, or to protect the rights and safety of Hearth, our clients, or the public.

Cookies and Tracking

Our website uses cookies and similar technologies to remember your visit, measure traffic, and track advertising campaign performance. This includes the Meta Pixel and Google tracking tags. You can control cookies through your browser settings; disabling them may affect some site functionality.

Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. If you request deletion of your data, we will honor that request within 30 days except where retention is required by law.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate data

• Request deletion of your personal information

• Opt out of marketing communications at any time

• Withdraw previously given consent

To exercise any of these rights, contact us at hearth@streben.io.

Children's Privacy

Our services are directed to senior living community operators and are not intended for individuals under 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

Questions about this Privacy Policy? Reach us at:

• Email: hearth@streben.io

• Phone: (910) 597-3276

Last updated: September, 2026